• —My chosen topic for this presentation is Salesforce.
  • —Salesforce is a Customer Relationship Management (CRM) system.
  • —It is the largest and most popular CRM in the world.
  • —Salesforce was one of the first companies to offer web based CRM services.
  • —Salesforce  uses Software as a Service (SaaS) model

—“Salesforce is to CRMs what Kleenex is to facial tissue—or pretty darn close!”

—Weinberg, M. (2016) Sales Management. Simplified. : The Straight Truth About Getting Exceptional Results From Your Sales Team. New York: AMACOM. Available at: /search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1016457&site=eds-live

—The following is a visualisation of the Sales Cycle in Salesforce